PVC Shrink labels
17-Feb,2021
3 Key Areas of Value Unlocking With Product Labels

Products labels are normally designed to let the consumers know some basic details about the product. It enhances the brand appeal having multi-coloured graphic design, logo along with the list of product ingredients. Yes, all these details are mentioned on the labels, but are they capable of exciting the customers?

At the same time are these PVC Shrink labels capable enough of driving traffic towards your business. With continuous technological upgrading, the scope of product label in branding and consumer engagement is constantly getting upgraded. Let us explore some more details through this article. Read it on & learn more.

 

1. Consumer Engagement Through Two Way

 

Products labels are used for the implementation of loyalty schemes along with offers and discount coupons. They also provide some basic information about a recipe using QR codes. All the key brands need to consider these tools to create a deep relationship with consumers along with understanding the niche of the product. It helps them to increase the consumer base and there would be a surge in sales and profits.

 

2. Giving It Back To Your Customers-

 

  • There are quite a few ways through which you can give it back to your customers and some of it can be included in the label design.

 

  • For instance, you could include coupons for some special offers by using peel along with reveal label designs.

 

  • You can also use similar technology for the creation of booklets for consumers.

 

  • It is done to get filled out for the competition. The next option would be to use QR code printing technology and ink it to special media page or website.

 

 

3. Prevention Of Counterfeiting & Anti Tampering & Prevention Of Adulteration-

 

It is to be noted that counterfeiting is a social and evil practise and maximum brands are not even aware of it. They are spending quite heavily to counter the menace of counterfeiting. All the product labels can generally incorporate security characteristics like that of holography along with security inks.

Patterns along with digital QR codes and much more are applied to prevent counterfeiting. What it does is, it boosts up the profit of the company and it enhances the brand's image. Not to forget that it increases the overall brand image.

Here we have discussed a few key areas that will help you to understand the value of unlocking product label. We are sure that you have gathered a lot through us and hopefully, we help you out with few more tips on overwrap shrink manufacturers in the days to come.